Visisht Veldurthy
Senior Marketing Manager · Marketing Strategist · Writer
Most people think marketing is about getting noticed. I keep finding myself more interested in the opposite question: why people notice one thing and overlook another that is just as good.
That question has pulled me in directions I didn’t plan. Automobiles, deep technology, manufacturing, branding, AI, policy. Sometimes all at once. The industries change. The question doesn’t. The most interesting answers usually seem to appear where those industries overlap.
I studied Information Technology at GITAM University, then an MBA in Communication Management at the Symbiosis School of Media and Communication. Somewhere between the two I realised the technology is rarely the hard part. Explaining why it matters usually is.
Since then I’ve worked across cross-border fintech at Stockal, agency work at WATConsult (now part of Dentsu), and deep-tech manufacturing at Chara Technologies. Different industries, surprisingly similar problem. Good products don’t always become memorable. Great engineering doesn’t always explain itself.
That’s roughly why this site exists. Some pieces start with something I noticed this morning, others with a question that has been sitting around for months. I write them in Thoughts. The projects where those ideas were tested live in Work.
None of it is written to arrive at a final answer. It is where I think out loud. If something here resonates, or you think I’ve got it wrong, I’d genuinely like to hear from you.
Experience
First marketing hire. Built the marketing function end to end across brand, product marketing, demand generation, PR, executive communications, events, and category positioning. Set the go-to-market and positioning strategy for Chara's rare-earth-free SynRM motors. Generated 200+ inbound SQLs and a sales pipeline of over ₹20 Cr. Grew the LinkedIn audience from 3,000 to over 20,000 and lifted engagement from roughly 3% to around 8%. Ran a marketing budget of about ₹2 Cr. Earned coverage in The Ken, The Hindu, Times of India, and Forbes India. Wrote founder keynotes, investor messaging, and thought-leadership positioning.
Ran B2B2C campaigns with BFSI partners including HDFC, Motilal Oswal, and IIFL. Helped bring in roughly ₹1 Cr in investment inflows through targeted email and lifecycle marketing. Led a team of four across content, CRM, and campaign execution.
Led an eight-person content and strategy team. Built the platform's communication systems and set a consistent brand voice across in-app messaging, notifications, and app-store content.
Nearly four years and four roles at one of India's largest digital agencies, moving from Management Trainee to Lead Copywriter. Led a team of writers and worked alongside strategists, designers, and account teams. The work ran from copy to strategy: integrated communication and content strategy, brand storytelling, campaign ideas, and new-business pitches.
Brands included Jockey India (apparel), with campaigns such as #NothingFitsBetter and Jockey x Bengaluru FC; Himalaya Men (personal care), including the Himalaya MEN x RCB collaboration; Toyota Gazoo Racing (motorsport); Yamaha (motorcycles); SAP (enterprise software); Columbia Pacific Communities (senior living); and 3M (industrial and consumer products).
Recognition (contributed to)
Marico Innovation Foundation Indian Innovation Icons (2025), Matrix Startup Awards, Innovation category (2024), and Forbes India Select 200 (2023), along with agency campaign awards from ET NOW, the Big Bang Awards, and the ICL Awards.
Education
MBA in Communication Management (Advertising), Symbiosis International University. Bachelor of Technology in Information Technology, GITAM University.
Certifications
Generative AI in Marketing, UVA Darden School of Business. Inbound, Digital, and Social Media Marketing, HubSpot Academy.