Work

Brands and campaigns, explained through the thinking behind them.

Chara Technologies logo

Chara Technologies

Building the brand for magnet-free EV powertrains, from naming to narrative.

Himalaya MEN x Royal Challengers Bangalore campaign

Himalaya MEN: #HateThePimple

Turning a product problem into a reveal across an IPL season.

Jockey #NothingFitsBetter campaign

Jockey: #NothingFitsBetter

Turning 'fit' into both a physical and a lifestyle promise.

Himalaya Lip Care x Smile Train #EkNayiMuskaan campaign

Himalaya: #EkNayiMuskaan

A cause campaign for cleft-lip correction with Smile Train.

Columbia Pacific Communities senior living launch

Columbia Pacific Communities: #Relearn

Reframing senior living in India from dependence to positive ageing.

Jockey #MoonLanding50 campaign

Jockey: #MoonLanding50

Tying Jockey's space-programme heritage to everyday comfort.

Jockey x Bengaluru FC partnership

Jockey: Bengaluru FC Partnership

Putting Jockey's activewear inside India's football ecosystem.

Jockey Woman logo

Jockey Woman: India Launch

Repositioning a menswear name for India's women's intimatewear market.