$40 Million for a Ferrari. Not your typical one, though!

A man paid $40 Million for a Luce, and Ferrari made sure I could not even crack the battery joke!

Somebody check, is the world ending, are the aliens here, or is the sun finally going to rise in the West?

We'll get to the battery joke later, but my goodness! $40 Million?

See, I get it. The money goes to the foundation, it is a chassis 0 car, tailor made by Ferrari, their first electric car, and you get all the bragging rights in the world.

But still, for comparison, you could have gotten at the same RM Sotheby's auction, a Ferrari 288 GTO, F40, Enzo, AND LaFerrari. All of them, not just one! Oh and have $2 Million left in your bank still. Or, gotten a McLaren F1 GTR and still have roughly $5 Million still left in the bank...

There were other crazy things that happened there as well... The SP3 sold for more than F40 and F50 combined! I can cut that one some slack because it is possibly the last V12 even in the Icona series.

The funny thing with the Luce, however, is that since it is sold for charity/foundation, you cannot really crack jokes about it. But, here's what I would have said... Imagine paying $40 Million for a car that would eventually be priced $40k when the battery disintegrates in what 8 years? But turns out, Ferrari thought of that too. The battery is designed in such a way that its modules can be replaced and upgraded with newer technology... so there goes my joke!

But what they do get out of it is something super important and a great example of great PR (Stunt, maybe? Purely speculative.).