EV Brands Are Sitting on a Goldmine

Ethanol blending percentages keep changing. E20 today, E30 on the horizon, and E85 or E100 in the future.

While the debate plays out, EV brands are sitting on a goldmine, one of the most powerful communication territories in history.

I don't personally think this is the moment for another ad about range anxiety or charging time. I genuinely believe this is the time to take a strong position. Think Wendy's back in the day, known for creating a whole personality on Twitter.

So this is what I thought of last night before I fell asleep. What if an EV brand took a strong stance and communicated something like this on a billboard?

No talk about specs. No mention of any subsidy. No feature list. Just plainly taking a stance.

Because I genuinely feel the brands that are staying strong even today were built on stance, on how they made you feel, and not really on features.

India's EV market is at that exact moment where that kind of communication could define a brand for a decade. The question is, which brand is brave enough to stop explaining itself and start standing for something?

P.S. These images are a personal, non-commercial creative exercise using AI to visualise the thought. Which leads me to the fact that something that looks this real was generated within seconds. Now that is a conversation for another day.